Hard Bounces vs Soft: What Each One Costs You
Hard and soft bounces explained in plain English, and why your sender reputation pays for every one of them.
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From the blog
View all posts »Straightforward guides and updates on authentication, deliverability and overall strategy.
The DMARC Report Reading Checklist: What to Look At First
Aggregate reports arrive as unreadable XML. This is a guide to parsing and understanding those files. The fields that matter and the ones to ignore, plus, what each finding means strategically.
IP Warm-Up: Start Sending Without Torching Your Reputation
New sending infrastructure has no reputation, which receiving servers treat with suspicion. This guide is the staged process for building reputation safely, and the mistakes that can burn it in week one.
Dead Addresses: Worse Than No List at All
Bigger list, more sends. That used to be the whole logic of email marketing. It no longer works like that. How to prune a list, when to do it, and why keeping dead addresses hurts you.