Hard Bounces vs Soft: What Each One Costs You
Hard and soft bounces explained in plain English, and why your sender reputation pays for every one of them.
Tools
This tool runs entirely in your browser. Nothing is sent, logged or stored — your domain is queried directly against public DNS.
Three lines of DNS text decide whether the inbox trusts your mail.
Lists the servers allowed to send mail for your domain. Too many includes, and the record simply stops being evaluated.
Cryptographically signs your outgoing mail so receivers can verify it was not tampered with in transit.
Tells receivers what to do when SPF or DKIM fail — and where to send the reports. Published as p=none is watching, not enforcing.
Judging an SPF record by what is written in it only gets you halfway. Every include points at another record, and that record can point at more still. The budget is spent across the whole chain, so a record that looks thin on the surface can exceed the ten-lookup limit two levels down. This checker follows each include against live DNS and attributes the cost where it belongs, so nested lookups are counted rather than estimated.
The rest of the check works the same way: it reads your MX records to identify who actually handles your mail, and probes the DKIM selectors most providers publish. One limitation with this part: DKIM selectors can be custom created, so the probe only covers the commonly used ones. A selector it cannot guess shows as not found, which is worth knowing before treating an empty result as a missing record.
What you do next depends on what the check finds: the SPF record generator rebuilds a record with the budget visible as you go, and its walkthrough post follows the reasoning end to end. The DMARC report viewer shows what mailbox providers actually did with the mail claiming to be you. For everything after the snapshot — drift, new senders, spoofing attempts — DMarcus watches your domain every week for free. And if the check turned up something you would rather have diagnosed and fixed in one pass, the audit works from your live sending data.
This checker shows today. Marcus analyses every report your providers send and tells you weekly what changed — free, no card needed.
Free, browser-based, nothing to sign up for.
Upload the aggregate report your inbox provider sends you — get plain English back on who's sending as you.
Build your SPF record sender by sender, with the ten-lookup budget visible as you go.
Ten checks to run before every campaign send — verified in minutes, before your sender reputation pays.
What is better email performance worth to you? Honest numbers out, every assumption shown.
Managed Mautic against typical ESP pricing — find the subscriber count where the crossover happens.
Straightforward guides and updates on authentication, deliverability and overall strategy.
Hard and soft bounces explained in plain English, and why your sender reputation pays for every one of them.
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