Deliverability

A bounced email looks like one lost send. It isn't. Hard vs soft bounces explained in plain English — and why your sender reputation pays for every one of them.

Aggregate reports arrive as unreadable XML. This is the reading order — which fields matter, which to ignore, and what each finding means for your next move.

New sending infrastructure has no reputation — which receivers treat as suspicious. This is the staged process for building reputation deliberately, and the mistakes that burn it in week one.

Bigger list, more sends — that used to be the whole logic of email marketing. It no longer works like that. How to prune a list, when to do it, and why keeping dead addresses hurts you.

A deliverability audit is not a report nobody reads. It is a diagnosis of where your email breaks, what it costs you, and how to fix it. Here is exactly what the work contains.

Scammers do not need to break into your systems to steal from your customers and suppliers. They can send email as you instead. Here is how spoofing works and how DMARC shuts it down.